The Know the Gold Campaign is a six-month-long community-driven effort to raise funds for local children. The William N. Pennington Foundation has supported NNCCF since 2013, funding our office space and standing by families through the Family Assistance Fund. Since 2016, they’ve doubled the impact of our Know the Gold Campaign by matching every donation dollar-for-dollar up to the campaign goal.

Funds raised through the Know the Gold Campaign support programs to ensure families across northern Nevada, from Reno to the most rural communities, never face childhood cancer alone. Throughout the campaign and at our grand finale radiothon, our incredible community rallies around these young cancer warriors. On average, NNCCF assists 150 families each year, and the funds raised during the campaign help support our programs and services throughout the year. The campaign launches in September, during Childhood Cancer Awareness Month. The gold ribbon is the national symbol of childhood cancer. This is why we ask that you #KnowtheGold and help us build awareness.

Stay tuned for details on the 2026-2027 Know the Gold Campaign!

For more information, contact Jessica at 775.825.0888 or jessicalee@nnccf.org to learn more.

Thank you to everyone who supported the 2025-2026 Know the Gold Campaign! Your generous donations helped us raise more than $1,300,000. A special thank you to the William N. Pennington Foundation for matching each donation up to $1,250,000 throughout the six-month campaign. Every dollar raised helps support local children and their families in northern Nevada battling childhood cancer.

Ways to get involved:
-Host a community partner event
-Wear a gold ribbon pin to spread childhood cancer awareness
-Follow NNCCF on social media
-Volunteer
–Donate Today!